Rosanna Campbell
B2B SaaS content writer
Rosanna Campbell works with B2B SaaS leaders and teams to shape clear messaging, strong POVs, and high-quality thought leadership. She also provides executive ghostwriting and employee advocacy training to help organizations communicate more effectively.
LinkedInPublished work
Best Practices
How to Use AI for Research (as a Content Writer)
Rosanna Campbell
Best Practices
Why B2B Content Is So Boring + How to Fix It
Rosanna Campbell
Best Practices
How to Create Bold Content Like Erin Balsa
Rosanna Campbell
Best Practices
Content Leads: What Your Freelance Bench Wishes They Could Tell You
Rosanna Campbell
Content Strategy
How to Scale Your Content Program (Without Sacrificing Quality)
Rosanna Campbell
Content Strategy
Why Getting Internal Buy-in for Content Feels So Damn Hard (And How to Do It Anyway)
Rosanna Campbell
Content Strategy
Audience Research in the Wild: How Expert Content Marketers Really Do It
Rosanna Campbell
Best Practices
The Dangers of Falling in Love with Your Own Content Ideas
Rosanna Campbell
Best Practices
The Human Element: Avoiding Over-Reliance on AI in Content Creation
Rosanna Campbell
Content Strategy
Content Marketing for Startups: How to Bootstrap a Content Marketing Program
Rosanna Campbell
Content Strategy
Why Content Strategies Fail
Rosanna Campbell
Content Operations
Founder-led marketing: A guide for content leads
Rosanna Campbell
Content Operations
Playing The Long-Game - How to measure the ROI of content
Rosanna Campbell