Scaling Great Work
Alex Birkett and David Baum discuss the challenges in content operations and the need for a new generation of software to support the way people work today.
The Long Game Podcast
Grab a coffee and sit back as co-founder of Omniscient Digital Alex Birkett and Relato co-founder and CEO David Baum discuss the Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content in the latest episode of The Long Game podcast.
Key takeaways
The episode covers a lot of ground. Here are a few key takeaways:
Content Ops needs better tools to match how teams now work and manage content.
Current content ops are often scattered and inefficient due to the lack of comprehensive platforms.
A divide exists between content managers and writers, each facing unique challenges.
Focusing solely on SEO for content marketing is risky and requires significant resources.
It’s vital to maintain the human element online as AI risks overshadowing human creativity.
We should aim for more unexpected discoveries and less reliance on algorithms in content delivery.
Finding new content remains difficult with the current algorithm limitations.