Em Thomas

Founder at StackCat Content

Em Thomas, MBA, is the owner of StackCat Content, where she helps B2B teams turn customer stories into conversion assets that actually close deals. After years as a freelance writer, she saw firsthand why case studies often stall — they demand collaboration and rarely have a real strategy behind them. StackCat fixes that by applying content strategy principles to customer storytelling, delivering written, video, and social assets that teams can use across the entire funnel.

Before working in marketing, Em was a sommelier and a legal assistant, and she still believes B2B content should be a whole lot livelier. Her mission is simple: produce standout customer stories and make the collaboration genuinely fun along the way.

Published on RelatoLatest posts by Em Thomas

Case studies

How RAYVN cut meeting time and made content ops easier for everyone

RAYVN’s marketing team needed a better way to manage content at scale without adding more meetings or tools. With Relato, they replaced spreadsheets and scattered systems with a unified workflow built for marketers. The result: faster collaboration, clearer visibility, and more time to focus on work that drives impact.

Case studies

How Rally Built a Repeatable Content Process That Scales

Relato helped Rally UXR move from a duct-taped process to a streamlined system for content planning, production, and collaboration — freeing up their team to work faster, scale smarter, and finally breathe.

Case studies

How Kalyna Marketing Uses Relato to Organize Content Workflows for Clients

Even the most operationally-minded teams can struggle without the right tools. Kalyna Marketing, a B2B agency known for content ops expertise, needed a system that matched how they actually work. This case study shows how adopting Relato helped them streamline workflows, clarify ownership, and focus on creating high-impact content.

Case studies

How Walks and Devour Brought Order to 2,000+ Content Assets with Relato

With Relato’s content operations platform, Walks and Devour Tours brought 2,000+ assets into one organized system, improved freelancer collaboration, and created scalable workflows that cut down on project friction and improved visibility across teams.

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