How Rally Built a Repeatable Content Process That Scales
Relato helped Rally UXR move from a duct-taped process to a streamlined system for content planning, production, and collaboration — freeing up their team to work faster, scale smarter, and finally breathe.
As Content Marketing Manager at Rally UXR, Lauren Gibson had a lot on her plate.
She was a one-woman content marketing team, juggling everything from content strategy to blog production. She was cobbling things together just to keep the content wheels turning.
No real system. Just a never-ending to-do list. Sound familiar?
The challenge: Make content sustainable, not just scrappy
Like most content marketers, Lauren was stuck using a Frankenstack. Some blogs lived in Notion, others in Google Drive, and a few were buried in Webflow. Ideas came from Slack threads, sticky notes, and passing thoughts.
She was repeating tasks, chasing down files, and drowning in busywork that should’ve been automated. And the patchwork setup? Not built to scale.
“I wanted to be more strategic and increase my actual impact,” Lauren said. “But I knew I needed a more organized system before I could scale anything.”
“I wanted to be more strategic and increase my actual impact. But I knew I needed a more organized system before I could scale anything.”
Her team had access to general project management tools, but none worked well (or were made) for content.
Notion felt clunky. Linear was built for engineers. Nothing stuck.
She needed a platform that was:
- Easy to use with minimal setup: With so much on her plate, Lauren did not have time for a steep learning curve. She needed the platform to get up and running quickly.
- Simple to share and scale: Freelancers, new hires, and cross-functional teammates needed to be able to jump in without hand-holding.
- Clear for stakeholders: Leadership needed visibility into content plans, progress, and outcomes.
Enter: Relato, the only platform built for content teams
Lauren hadn’t heard of a “content ops platform” before Relato. But once she talked to David, Relato’s founder, it all clicked.
“I could tell he understood my challenges and built this tool for content teams. It was so easy to see how Relato would help me manage content strategy, production, and freelancers.”
“It was so easy to see how Relato would help me manage content strategy, production, and freelancers.”
That mattered. Lauren was skeptical about adding a new tool. She was choosing a system that could support Rally UXR’s growth. She didn’t want to bring something on board, only to abandon it a month later. And she needed to be confident it was the right fit before recommending it to the team.
And Relato delivered. Fast.
Within a week, Lauren was:
- Managing blog content
- Creating briefs
- Adding freelancers
- Looping in PMMs and stakeholders
“It was very quick,” she said. “That was such a relief. I could show that it was worth it to our leadership almost immediately.”
“I could show that Relato was worth it to our leadership almost immediately.”
The tool-hopping and doc-chasing stopped. Everything finally had a home.
Within a month, Relato became the single source of truth for Rally’s marketing work.
Here’s how Rally uses Relato today:
- Freelancer management: Assign, track, and review projects in one place
- Web content: Plan and publish new site pages
- Email marketing: Coordinate newsletters and nurture campaigns
- Event programming: Organize outreach and logistics
- Repurposing: Surface and reuse past content
- Strategy: Capture ideas and shape long-term plans
From scrambling to scaling
Relato helped Lauren do more than organize. It helped her gain clarity and visibility, all while improving her ability to create great content.
With a platform built for how content teams actually work, she could hit Rally’s publishing goals (3–4 blogs a month) without burning out. The process became smoother. The content got better.
“Relato makes it so much easier to keep a record of what we’ve done and to move faster on what’s next. We can finally pause and ask: Is this working? What needs to change? What’s slowing us down? Before, we didn’t even have the time or structure to ask those questions.”
Collaboration improved across the board. Everyone — from freelancers to executive stakeholders — stayed in the loop without needing constant check-ins.
“It’s allowed me to operate like I’m part of a much bigger team. The briefs are clearer, and I’ve heard directly from freelancers that communication has improved.”
“Relato allowed me to operate like I’m part of a much bigger team. The briefs are clearer, and I’ve heard directly from freelancers that communication has improved.”
Now, Lauren has the headspace to think strategically. She’s no longer drowning in task-chasing or disconnected tools.
“There’s just more headspace now,” she said. “I feel like I’m finally leading content, not reacting to it.”
“Without Relato, my mind would break. My process would fall apart, communication would break down, and our content output would definitely suffer. I couldn’t be more thrilled with the tool and the collaboration we’ve had with the Relato team.”
Relato helped Rally turn scattered work into a scalable system.
Try it yourself, and give your content team one less thing to juggle.