Stephanie TrovatoB2B Content Strategist & CopywriterPublished on RelatoLatest posts by Stephanie TrovatoAllBest PracticesContent OperationsContent StrategyBest PracticesHow to Build a GEO Workflow That Makes Your Content LLM-ReadyGenerative search is evolving faster than traditional SEO can keep up. This guide walks you through how to build a GEO workflow that helps large language models (LLMs) find, understand, and surface your content. You’ll learn what to prioritize, what to refine, and how to make AI visibility a repeatable part of your process.Content OperationsThe Ultimate Guide to Content Team Roles and ResponsibilitiesEver felt like you’re spinning more plates than a circus performer when managing your content? It’s a tale as old as time. At least, it feels that way if you’re in B2B marketing.Content StrategyHow to Streamline Your Content Strategy (Without Losing Your Mind)Most content advice assumes you’ve got a full team and endless time. You don’t. That’s why we asked Lee Densmer to share her 3x5 framework — built for high-output teams who need less chaos and more clarity.Content OperationsCreating a ‘Single Source of Truth’ in Content MarketingContent clutter derails teams when assets and feedback scatter across tools. If your team spends more time hunting files than crafting content, you need a better system. This guide shows you how to build one.Best PracticesToo Many Cooks in the Kitchen? How to Define Content Ownership and Protect Your StrategyEver feel like your content process is one comment away from chaos? If you're constantly battling late-stage feedback and unclear ownership, it’s time to draw the line and take control before your strategy gets steamrolled.Best PracticesAn Editor’s Guide to Constructive Feedback: How to Build a Feedback Flow That Works for EveryoneLearn how to give clear, constructive feedback that builds trust, inspires writers, and helps your team deliver better content every time.Best PracticesWhy Your Content ROI Metrics Aren’t Telling the Full Story—and What to Measure InsteadDiscover why traditional content ROI metrics fall short and learn smarter ways to measure trust, engagement, and long-term business impact with actionable tips.Content StrategyThe Rise of Strategy-Led Freelancers: How They’re Changing Content CreationFreelance strategists are redefining content marketing. Learn how to onboard them into your strategy seamlessly with actionable insights and real-world examples.Content OperationsThe Frankenstack: How Content Teams End Up Here (and How to Escape It)Your workflow is a monster. It’s not your fault.Content OperationsHow to Build Content Collaboration Pipelines with SMEsDiscover practical tips to streamline SME collaboration, extract valuable insights, and create high-impact content that resonates with your audience.Content OperationsMaximizing Impact with Less: The New Approach to B2B ContentThe rulebook for B2B content is being rewritten, and it's all about distribution, intelligent tactics, leveraging AI, and making each piece of content count.
