Stephanie Trovato

B2B Content Strategist & Copywriter

Stephanie Trovato is a content strategist and SEO copywriter who helps B2B SaaS and tech companies make complex products easy to understand. She’s the founder of Big H Content and has spent the past six years building high-output content programs for 40+ companies across SaaS, AI/ML, Martech, and eCommerce.

Her work spans strategy, long-form content, and conversion-focused copy, with a focus on clarity, consistency, and growth.

Published on RelatoLatest posts by Stephanie Trovato

Content Operations

Creating a Single Source of Truth in Content Marketing

Content clutter derails teams when assets and feedback scatter across tools. If your team spends more time hunting files than crafting content, you need a better system. This guide shows you how to build one.

Content Operations

The Frankenstack: How Content Teams End Up Here (and How to Escape It)

Your workflow is a monster. It’s not your fault.

Best Practices

How to Build a GEO Workflow That Makes Your Content LLM-Ready

Generative search is evolving faster than traditional SEO can keep up. This guide walks you through how to build a GEO workflow that helps large language models (LLMs) find, understand, and surface your content. You’ll learn what to prioritize, what to refine, and how to make AI visibility a repeatable part of your process.

Content Operations

The Ultimate Guide to Content Team Roles and Responsibilities

Ever felt like you’re spinning more plates than a circus performer when managing your content? It’s a tale as old as time. At least, it feels that way if you’re in B2B marketing.

Content Strategy

How to Streamline Your Content Strategy (Without Losing Your Mind)

Most content advice assumes you’ve got a full team and endless time. You don’t. That’s why we asked Lee Densmer to share her 3x5 framework — built for high-output teams who need less chaos and more clarity.

Best Practices

Too Many Cooks in the Kitchen? How to Define Content Ownership and Protect Your Strategy

Ever feel like your content process is one comment away from chaos? If you're constantly battling late-stage feedback and unclear ownership, it’s time to draw the line and take control before your strategy gets steamrolled.

Best Practices

An Editor’s Guide to Constructive Feedback: How to Build a Feedback Flow That Works for Everyone

Learn how to give clear, constructive feedback that builds trust, inspires writers, and helps your team deliver better content every time.

Best Practices

Why Your Content ROI Metrics Aren’t Telling the Full Story—and What to Measure Instead

Discover why traditional content ROI metrics fall short and learn smarter ways to measure trust, engagement, and long-term business impact with actionable tips.

Content Strategy

The Rise of Strategy-Led Freelancers: How They’re Changing Content Creation

Freelance strategists are redefining content marketing. Learn how to onboard them into your strategy seamlessly with actionable insights and real-world examples.

Content Operations

How to Build Content Collaboration Pipelines with SMEs

Discover practical tips to streamline SME collaboration, extract valuable insights, and create high-impact content that resonates with your audience.

Content Operations

Maximizing Impact with Less: The New Approach to B2B Content

The rulebook for B2B content is being rewritten, and it's all about distribution, intelligent tactics, leveraging AI, and making each piece of content count.

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