Margarita Loktionova

Margarita Loktionova

B2B Content Writer

Margarita Loktionova is a Product and Content Marketing Lead at Semrush, where she drives growth for AI-powered search solutions. With nine years of experience in B2B tech and SaaS, she's grown Semrush's AI app portfolio to over 7 million organic visits and 200,000+ sign-ups through SEO, product-led content, and experimentation.

Published work

How to Make Quora Work for Your Business (And Win in AI Search)

Margarita Loktionova Nov 21, 2025

How Smart Teams Use Layered Data to Drive Better Content Decisions

Margarita Loktionova Nov 6, 2025

Content Operations

How to Build Smarter Content Systems with AI and Automation

Margarita Loktionova Sep 10, 2025

The New Traffic Reality: How to Track & Grow Organic Visibility in a Zero-Click World

Margarita Loktionova Aug 12, 2025

Generative Engine Optimization (GEO): How Does it Actually Work?

Margarita Loktionova Jun 26, 2025

From Rankings to Discoverability: The New SEO Playbook

Margarita Loktionova May 7, 2025