Margarita LoktionovaB2B Content WriterPublished on RelatoLatest posts by Margarita LoktionovaAllBest PracticesContent OperationsBest PracticesHow to Make Quora Work for Your Business (And Win in AI Search)Semrush looked at 26,000 Quora URLs showing up in Google’s AI search, and the pattern was obvious: real, lived experience beats keyword stuffing every time. Here’s what the data says about why Quora content surfaces and how brands can use those insights to show up stronger across AI search.Best PracticesHow Smart Teams Use Layered Data to Drive Better Content DecisionsSmart content decisions don’t come from instinct alone. The most effective teams layer data signals like search intent, brand visibility, and audience feedback to guide strategy and secure stakeholder buy-in. This article breaks down how to combine intuition with evidence to create content that resonates and drives measurable impact.Content OperationsHow to Build Smarter Content Systems with AI and AutomationRelato is helping content leaders shift from ad-hoc execution to engineered systems that scale. AI and automation are no longer optional — they define whether your team produces high-impact assets or gets buried in inefficiency. This article outlines a proven approach to building smarter content operations that balance technology with human expertise. Best PracticesThe New Traffic Reality: How to Track & Grow Organic Visibility in a Zero-Click WorldOrganic visibility no longer guarantees traffic, and traditional metrics can't capture modern influence. In this Relato piece, we unpack how content teams can adapt to the zero-click era with smarter measurement and a broader, channel-driven strategy. Backed by platform trends and tactical examples, this is your playbook for staying visible when clicks disappear.Best PracticesGenerative Engine Optimization (GEO): How Does it Actually Work?Search is shifting. Today, I care less about Google rankings and more about whether AI tools like ChatGPT or Perplexity mention the brands I work with. This guide breaks down how generative engine optimization (GEO) works and how to show up in AI-driven answers.Best PracticesFrom Rankings to Discoverability: The New SEO PlaybookSEO has changed, and so should your strategy. This playbook will show you how to build content that’s discoverable, trusted, and shared across channels.
