Margarita Loktionova

B2B Content Writer

Margarita Loktionova is a Product and Content Marketing Lead at Semrush, where she drives growth for AI-powered search solutions. With nine years of experience in B2B tech and SaaS, she’s grown Semrush’s AI app portfolio to over 7 million organic visits and 200,000+ sign-ups through SEO, product-led content, and experimentation.

She holds dual MBAs in Marketing and Digital Marketing (Magna Cum Laude), teaches at business schools in Barcelona, and speaks regularly at industry events. Her expertise spans content strategy, SEO, product marketing, brand storytelling, and market research—all grounded in creating content that solves real customer problems and delivers measurable results.

Published on RelatoLatest posts by Margarita Loktionova

Best Practices

Generative Engine Optimization (GEO): How Does it Actually Work?

Search is shifting. Today, I care less about Google rankings and more about whether AI tools like ChatGPT or Perplexity mention the brands I work with. This guide breaks down how generative engine optimization (GEO) works and how to show up in AI-driven answers.

Best Practices

How to Make Quora Work for Your Business (And Win in AI Search)

Semrush looked at 26,000 Quora URLs showing up in Google’s AI search, and the pattern was obvious: real, lived experience beats keyword stuffing every time. Here’s what the data says about why Quora content surfaces and how brands can use those insights to show up stronger across AI search.

Best Practices

How Smart Teams Use Layered Data to Drive Better Content Decisions

Smart content decisions don’t come from instinct alone. The most effective teams layer data signals like search intent, brand visibility, and audience feedback to guide strategy and secure stakeholder buy-in. This article breaks down how to combine intuition with evidence to create content that resonates and drives measurable impact.

Content Operations

How to Build Smarter Content Systems with AI and Automation

Relato is helping content leaders shift from ad-hoc execution to engineered systems that scale. AI and automation are no longer optional — they define whether your team produces high-impact assets or gets buried in inefficiency. This article outlines a proven approach to building smarter content operations that balance technology with human expertise.

Best Practices

The New Traffic Reality: How to Track & Grow Organic Visibility in a Zero-Click World

Organic visibility no longer guarantees traffic, and traditional metrics can't capture modern influence. In this Relato piece, we unpack how content teams can adapt to the zero-click era with smarter measurement and a broader, channel-driven strategy. Backed by platform trends and tactical examples, this is your playbook for staying visible when clicks disappear.

Best Practices

From Rankings to Discoverability: The New SEO Playbook

SEO has changed, and so should your strategy. This playbook will show you how to build content that’s discoverable, trusted, and shared across channels.

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