Anna SonnenbergB2B SaaS content marketerPublished on RelatoLatest posts by Anna SonnenbergAllBest PracticesContent OperationsContent StrategyContent StrategyHow to Develop a B2B Content Strategy (+Real Examples)Learn how to develop a successful B2B content strategy that leverages the resources you have and delivers the results you need.Best PracticesHidden Costs of Content Friction: Fixing Fragmented WorkflowsContent operations break down when workflows get scattered across tools, channels, and people. Relato’s latest perspective shows why fragmented systems cost teams time, creativity, and talent — and how the most effective fixes come from small, intentional changes. Content OperationsFrom Freelancer to Content Partner: The Collaboration BlueprintManaging freelancers shouldn’t feel like herding cats. At Relato, we’ve seen that scaling content doesn’t require more people — it requires better systems. This blueprint breaks down the proven steps to turn freelancers into true content partners, backed by insights from editors, marketers, and operators who’ve made it work.Content StrategyShifting From Content as a Service to Content as a ProgramManaging content can feel like nonstop firefighting—one urgent request after another. But staying reactive costs you strategic opportunities. Here's how to shift from content as a service to content as a strategic program.Best PracticesBeyond AI: The Real Skills Content Marketers Need to Stay RelevantAI can't take over the strategic and creative elements of content marketing or add first-hand experience and subject matter expertise. By upskilling in these areas, you can focus on creating more impactful content and making yourself an indispensable content marketer.Content OperationsHow & When to Hire a Head of Content Operations (Expert Advice)Discover how and when to hire a head of content ops and how to set up your new hire for success. Get actionable advice from content marketing leaders.Content OperationsHow to Create a Strategy-Led Freelance Onboarding ProcessFreelance writers and editors need an in-depth understanding of your strategy. Without it, they can't deliver high-quality work that aligns with your organization's goals and makes a positive impact on the business.Content OperationsContent Operations, Decoded: Revisiting B2B Content OpsDiscover how B2B marketing teams manage successful content operations. Learn how to manage content processes, people, and technology effectively.
