Anna Sonnenberg

B2B SaaS content marketer

Anna Sonnenberg is a writer, editor, and content strategist with over a decade of experience in B2B SaaS. She brings an editor’s perspective to B2B content, helping teams shape direction, strengthen narratives, and publish high-quality work consistently.

Published on RelatoLatest posts by Anna Sonnenberg

Best Practices

Hidden Costs of Content Friction: Fixing Fragmented Workflows

Content operations break down when workflows get scattered across tools, channels, and people. Relato’s latest perspective shows why fragmented systems cost teams time, creativity, and talent — and how the most effective fixes come from small, intentional changes.

Content Strategy

Content Strategy for Pre-Launch Startups: What to Say Before You’re Ready to Sell

At Relato, we see pre-launch content as a strategic signal, not filler. What you say before you ship determines whether trust and demand exist when it’s time to sell. This guide distills founder-tested insights on combining storytelling, building in public, and AI-supported content systems to build traction early.

Content Strategy

How to Develop a B2B Content Strategy (+Real Examples)

Learn how to develop a successful B2B content strategy that leverages the resources you have and delivers the results you need.

Content Operations

From Freelancer to Content Partner: The Collaboration Blueprint

Managing freelancers shouldn’t feel like herding cats. At Relato, we’ve seen that scaling content doesn’t require more people — it requires better systems. This blueprint breaks down the proven steps to turn freelancers into true content partners, backed by insights from editors, marketers, and operators who’ve made it work.

Content Strategy

Shifting From Content as a Service to Content as a Program

Managing content can feel like nonstop firefighting—one urgent request after another. But staying reactive costs you strategic opportunities. Here's how to shift from content as a service to content as a strategic program.

Best Practices

Beyond AI: The Real Skills Content Marketers Need to Stay Relevant

AI can't take over the strategic and creative elements of content marketing or add first-hand experience and subject matter expertise. By upskilling in these areas, you can focus on creating more impactful content and making yourself an indispensable content marketer.

Content Operations

How & When to Hire a Head of Content Operations (Expert Advice)

Discover how and when to hire a head of content ops and how to set up your new hire for success. Get actionable advice from content marketing leaders.

Content Operations

How to Create a Strategy-Led Freelance Onboarding Process

Freelance writers and editors need an in-depth understanding of your strategy. Without it, they can't deliver high-quality work that aligns with your organization's goals and makes a positive impact on the business.

Content Operations

Content Operations, Decoded: Revisiting B2B Content Ops

Discover how B2B marketing teams manage successful content operations. Learn how to manage content processes, people, and technology effectively.

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