Claude Skill A Claude Skill that pulls all your published URLs and GSC data, and ranks them by refresh opportunity into a working queue.

The SEO Refresher is the engine. This Skill is the intake. It pulls every published URL on your blog, joins GSC data per URL, scores each by refresh opportunity (striking-distance impressions, time since last update, declining trend), and outputs a ranked queue. The top of the queue is what the SEO Refresher works on next.

What it does

• Step 1, corpus: Your blog folder plus your GSC dataset.
• Step 2, score: Striking-distance impressions, time since updated, position trend, click trend.
• Step 3, rank: Highest opportunity at the top. Already-refreshed pieces marked done.
• Step 4, output: Markdown checklist with one row per URL, sorted by score. The SEO Refresher picks from the top.

Who is this Skill for?

• Heads of content who want this part of the workflow to stop being negotiated piece by piece.
• Production leads who need the step to be predictable.
• Solo content marketers using Claude Code as a second pair of hands.
• Any team trying to make the LLM part of the pipeline reliable instead of magical.

What’s in the bundle?

• SKILL.md (raw): the full Claude Code Skill file, ready to drop into ~/.claude/skills/refresh-queue-builder/.
• One-pager PDF: a printable summary covering the cover, the 4-step process, what the Skill returns, and install instructions.
• Google Doc (gated): a Drive-resident copy plus install notes. Submit your email to access; we also tag you for the Claude Skills for content operations email sequence so you hear when the next Skill lands.
• Card image: the same hero you can repost when you share it.

Install in three steps

1. Save the SKILL.md file to ~/.claude/skills/refresh-queue-builder/SKILL.md on your machine.
2. Open any supporting template the Skill references in your own Drive.
3. In Claude Code, invoke /refresh-queue-builder and answer the questions it asks. Output lands ready for review in seconds.

Why we built it

This Skill is part of Relato’s Claude Skills for content operations series, ten Skills that together cover the content lifecycle from brief through refresh. Refresh Queue Builder is Skill 10 of 10.

It stops at the queue. Running the refresh is the SEO Refresher’s job.

Frequently asked questions

What is a Claude Skill?

A Claude Skill is a reusable instruction set Claude Code loads on demand. It lives as a SKILL.md file with frontmatter and a body. You install once. Claude Code finds it next time you invoke it by name.

Do I need a paid Claude plan to use this?

You need Claude Code. The Skill itself is free.

Can I edit the Skill to match my team’s voice or workflow?

Yes, and we recommend it. Open the SKILL.md, edit the rules section, and the Skill enforces your edits going forward.

Will more Skills follow?

Yes. The full series is ten Skills covering brief drafting, SEO refresh, FAQ generation, humanizing, internal links, brief-to-outline, editor checklist, repurposing, calendar generation, and refresh queue ranking. Submit your email above to be told when each one lands.