The cost of writing the long-form post is sunk. The cost of repurposing it is small and the return is real. This Skill takes a published or near-published post and outputs four artefacts: a LinkedIn post, an X thread, a newsletter intro that links back, and a carousel slide outline. Each in the team’s voice. None of them invented.
What it does
- Step 1, post: One URL or markdown file. Plus the platforms you want output for.
- Step 2, hook: The single argument that travels. The numbers, the conflict, the counterintuitive line.
- Step 3, adapt: LinkedIn formatting, X thread length, newsletter teaser, carousel slide pacing.
- Step 4, pack: Four files: linkedin.md, x-thread.md, newsletter-intro.md, carousel-outline.md. Hand to distribution.
Who is this Skill for?
- Heads of content who want this part of the workflow to stop being negotiated piece by piece.
- Production leads who need the step to be predictable.
- Solo content marketers using Claude Code as a second pair of hands.
- Any team trying to make the LLM part of the pipeline reliable instead of magical.
What’s in the bundle?
- SKILL.md (raw): the full Claude Code Skill file, ready to drop into
~/.claude/skills/repurpose-pack/. - One-pager PDF: a printable summary covering the cover, the 4-step process, what the Skill returns, and install instructions.
- Google Doc (gated): a Drive-resident copy plus install notes. Submit your email to access; we also tag you for the Claude Skills for content operations email sequence so you hear when the next Skill lands.
- Card image: the same hero you can repost when you share it.
Install in three steps
- Save the SKILL.md file to
~/.claude/skills/repurpose-pack/SKILL.mdon your machine. - Open any supporting template the Skill references in your own Drive.
- In Claude Code, invoke
/repurpose-packand answer the questions it asks. Output lands ready for review in seconds.
Why we built it
This Skill is part of Relato’s Claude Skills for content operations series, ten Skills that together cover the content lifecycle from brief through refresh. Repurpose Pack is Skill 8 of 10.
It stops at the pack. Posting is a separate step. Pair with your distribution workflow.
Frequently asked questions
What is a Claude Skill?
A Claude Skill is a reusable instruction set Claude Code loads on demand. It lives as a SKILL.md file with frontmatter and a body. You install once. Claude Code finds it next time you invoke it by name.
Do I need a paid Claude plan to use this?
You need Claude Code. The Skill itself is free.
Can I edit the Skill to match my team’s voice or workflow?
Yes, and we recommend it. Open the SKILL.md, edit the rules section, and the Skill enforces your edits going forward.
Will more Skills follow?
Yes. The full series is ten Skills covering brief drafting, SEO refresh, FAQ generation, humanizing, internal links, brief-to-outline, editor checklist, repurposing, calendar generation, and refresh queue ranking. Submit your email above to be told when each one lands.
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