Claude Skill A Claude Skill that pulls striking-distance queries for one URL from GSC and outputs a refreshed draft of the post, ready for review.

A Claude Skill that picks up the same loop Relato runs on relato.com. It takes one URL, pulls the striking-distance queries from GSC, finds the cluster the page already half-ranks for, and refreshes the post to target that cluster. Internal links updated both ways. Humanizer applied. Ready for review.

What it does

• Step 1, url: One URL on your blog plus your GSC dataset.
• Step 2, striking-distance: Queries at position 5 to 20 with real impressions and near-zero clicks. The lift target.
• Step 3, refresh: Adds the dedicated H2 on the top query. Expands depth. Updates meta. Internal links both ways.
• Step 4, review: Refreshed MDX or doc in your repo or Drive, with a one-line summary of changes.

Who is this Skill for?

• Heads of content who want this part of the workflow to stop being negotiated piece by piece.
• Production leads who need the step to be predictable.
• Solo content marketers using Claude Code as a second pair of hands.
• Any team trying to make the LLM part of the pipeline reliable instead of magical.

What’s in the bundle?

• SKILL.md (raw): the full Claude Code Skill file, ready to drop into ~/.claude/skills/seo-refresher/.
• One-pager PDF: a printable summary covering the cover, the 4-step process, what the Skill returns, and install instructions.
• Google Doc (gated): a Drive-resident copy plus install notes. Submit your email to access; we also tag you for the Claude Skills for content operations email sequence so you hear when the next Skill lands.
• Card image: the same hero you can repost when you share it.

Install in three steps

1. Save the SKILL.md file to ~/.claude/skills/seo-refresher/SKILL.md on your machine.
2. Open any supporting template the Skill references in your own Drive.
3. In Claude Code, invoke /seo-refresher and answer the questions it asks. Output lands ready for review in seconds.

Why we built it

This Skill is part of Relato’s Claude Skills for content operations series, ten Skills that together cover the content lifecycle from brief through refresh. SEO Refresher is Skill 2 of 10.

It stops at one post per run. Multiple refreshes happen by re-invoking the Skill, not by batching.

Frequently asked questions

What is a Claude Skill?

A Claude Skill is a reusable instruction set Claude Code loads on demand. It lives as a SKILL.md file with frontmatter and a body. You install once. Claude Code finds it next time you invoke it by name.

Do I need a paid Claude plan to use this?

You need Claude Code. The Skill itself is free.

Can I edit the Skill to match my team’s voice or workflow?

Yes, and we recommend it. Open the SKILL.md, edit the rules section, and the Skill enforces your edits going forward.

Will more Skills follow?

Yes. The full series is ten Skills covering brief drafting, SEO refresh, FAQ generation, humanizing, internal links, brief-to-outline, editor checklist, repurposing, calendar generation, and refresh queue ranking. Submit your email above to be told when each one lands.