Meet the team Our Authors
Anna Sonnenberg
B2B SaaS content marketer
Anna Sonnenberg is a writer, editor, and content strategist with over a decade of experience in B2B SaaS. She brings an editor's perspective to B2B content, helping teams shape direction, strengthen narratives, and publish high-quality work consistently.
David Baum
Co-founder & CEO
David Baum is a serial entrepreneur and CEO with over two decades of experience building and scaling technology companies. He has co-founded five companies: Kantega, Signicat, Monner, Beaufort Solutions, and now Relato. Before that, he spent a decade at Making Waves, one of the largest digital agencies in the Nordics, where he served as Head of Strategy. He now leads Relato, where he's building the content operations platform that helps B2B marketing teams scale their content with AI as an amplifier of human storytelling.
Em Thomas
Founder at StackCat Content
Em Thomas, MBA, is the owner of StackCat Content, where she helps B2B teams turn customer stories into conversion assets that actually close deals. After years as a freelance writer, she saw firsthand why case studies often stall — they demand collaboration and rarely have a real strategy behind them. StackCat fixes that by applying content strategy principles to customer storytelling, delivering written, video, and social assets that teams can use across the entire funnel.
Kiran Shahid
B2B Content Writer & Strategist
Kiran Shahid is a content marketing strategist who helps B2B SaaS companies get more value from content they've already published. With over nine years of experience working with companies like HubSpot, Sprout Social, and Zapier, she specializes in auditing and updating historical content to improve performance and drive revenue.
Margarita Loktionova
B2B Content Writer
Margarita Loktionova is a Product and Content Marketing Lead at Semrush, where she drives growth for AI-powered search solutions. With nine years of experience in B2B tech and SaaS, she's grown Semrush's AI app portfolio to over 7 million organic visits and 200,000+ sign-ups through SEO, product-led content, and experimentation.
Rosanna Campbell
B2B SaaS content writer
Rosanna Campbell works with B2B SaaS leaders and teams to shape clear messaging, strong POVs, and high-quality thought leadership. She also provides executive ghostwriting and employee advocacy training to help organizations communicate more effectively.
Stephanie Trovato
B2B Content Strategist & Copywriter
Stephanie Trovato is a content strategist and SEO copywriter who helps B2B SaaS and tech companies make complex products easy to understand. She's the founder of Big H Content and has spent the past six years building high-output content programs for 40+ companies across SaaS, AI/ML, Martech, and eCommerce.