Kiran ShahidB2B Content Writer & StrategistPublished on RelatoLatest posts by Kiran ShahidAllBest PracticesContent OperationsContent StrategyBest PracticesContent Decay Is Your Hidden SEO Killer (And How RECEIPTS Stops the Rot) Content decay doesn’t announce itself — it quietly drains visibility, authority, and trust. Relato’s RECEIPTS framework turns fact-checking into a living system that protects your rankings and reputation over time.Content StrategyHow to Run Quarterly Content Strategy Check-Ins to Save You From Constant FirefightingQuarterly check-ins keep content strategies aligned with business goals. A structured 60-minute review surfaces drift early and redirects focus to impact. Teams that turn outcomes into briefs and calendars keep their strategy active in daily work.Content OperationsFrom Blueprint to Build: How to Operationalize Your Content StrategyMost content strategies fail in execution, not intent. At Relato, we help content teams close the gap between strategy and delivery with purpose-built workflows and smarter briefs. This article shares proven practices from leading teams that know how to scale production without sacrificing quality.Content StrategyHow to Align Distributed Content Teams Around a Shared StrategyWorking across time zones shouldn’t mean missed deadlines and mixed messages. At Relato, we’ve talked to content leaders who’ve figured out how to keep remote teams aligned without constant check-ins. This article breaks down the systems, habits, and tools they use to make collaboration actually work.Content StrategyHow to Amplify Your Content Strategy Using SMEs and InfluencersYou don’t need a 10-person team or a six-figure budget to publish content your audience actually trusts. You need a system. One that turns subject matter expertise into a repeatable engine for blogs, reports, social posts, and more, without burning out your team or ghosting your contributors. This article breaks down exactly how to do it, using a playbook that’s simple, scrappy, and built for the way real teams work.
