Kiran Shahid

B2B Content Writer & Strategist

Kiran Shahid is a content marketing strategist who helps B2B SaaS companies get more value from content they’ve already published. With over nine years of experience working with companies like HubSpot, Sprout Social, and Zapier, she specializes in auditing and updating historical content to improve performance and drive revenue.

Her background in SEO, research, and data analysis helps her identify which existing articles deserve attention and how to make them work harder. When not revamping old blog posts, you can find her trying new foods and booking her next travel adventure.

Published on RelatoLatest posts by Kiran Shahid

Content Strategy

Stop Missing High-Intent Conversations: How the Reddit Monitor Agent Finds Opportunities Before Your Competitors Do

Reddit is one of the earliest places where buyers reveal intent, compare options, and describe real problems in their own words. Relato’s Reddit Monitor Agent turns those conversations into prioritized signals teams can act on inside a modern content workflow. This article explains how intent-based monitoring helps teams engage earlier and focus on what actually moves decisions.

Best Practices

Content Decay Is Your Hidden SEO Killer (And How RECEIPTS Stops the Rot)

Content decay doesn’t announce itself — it quietly drains visibility, authority, and trust. Relato’s RECEIPTS framework turns fact-checking into a living system that protects your rankings and reputation over time.

Content Strategy

How to Run Quarterly Content Strategy Check-Ins to Save You From Constant Firefighting

Quarterly check-ins keep content strategies aligned with business goals. A structured 60-minute review surfaces drift early and redirects focus to impact. Teams that turn outcomes into briefs and calendars keep their strategy active in daily work.

Content Operations

From Blueprint to Build: How to Operationalize Your Content Strategy

Most content strategies fail in execution, not intent. At Relato, we help content teams close the gap between strategy and delivery with purpose-built workflows and smarter briefs. This article shares proven practices from leading teams that know how to scale production without sacrificing quality.

Content Strategy

How to Align Distributed Content Teams Around a Shared Strategy

Working across time zones shouldn’t mean missed deadlines and mixed messages. At Relato, we’ve talked to content leaders who’ve figured out how to keep remote teams aligned without constant check-ins. This article breaks down the systems, habits, and tools they use to make collaboration actually work.

Content Strategy

How to Amplify Your Content Strategy Using SMEs and Influencers

You don’t need a 10-person team or a six-figure budget to publish content your audience actually trusts. You need a system. One that turns subject matter expertise into a repeatable engine for blogs, reports, social posts, and more, without burning out your team or ghosting your contributors. This article breaks down exactly how to do it, using a playbook that’s simple, scrappy, and built for the way real teams work.

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