Content in motion The Relato Blog

A content lead and a freelance writer working through a brief together
Best Practices

Content Leads: What Your Freelance Bench Wishes They Could Tell You

Rosanna Campbell
How generative engine optimization works: content and brand signals feeding an AI answer that retrieves and cites the brand.
Best Practices

Generative engine optimization (GEO): how it works and how to track it

Relato Team
Content Operations

How to Build Content Collaboration Pipelines with SMEs

Stephanie Trovato
Three labelled columns, a content operations platform running an editorial pipeline, a CMS holding published pages, and a project tool holding generic task cards, showing what each one is built around.
Content Operations

Content operations platform vs CMS vs project management tool

David Baum
A content team turning subject matter expert interviews into blogs, newsletters, and social posts
Content Strategy

How to Amplify Your Content Strategy Using SMEs and Influencers

Kiran Shahid
Best Practices

Content Decay Is Your Hidden SEO Killer (And How RECEIPTS Stops the Rot)

Kiran Shahid
Content Strategy

Shifting From Content as a Service to Content as a Program

Anna Sonnenberg
Best Practices

How to Create Bold Content Like Erin Balsa

Rosanna Campbell
Content Operations

How to Create a Strategy-Led Freelance Onboarding Process

Anna Sonnenberg
A content team reviewing a publishing workflow board
Content Strategy

How to Scale Your Content Program (Without Sacrificing Quality)

Rosanna Campbell
Content Strategy

How to Develop a B2B Content Strategy (+Real Examples)

Anna Sonnenberg
Best Practices

Why B2B Content Is So Boring + How to Fix It

Rosanna Campbell