How Walks and Devour Brought Order to 2,000+ Content Assets with Relato

As Head of Content at Walks and Devour Tours, Cassandra Gambill had her hands full.

Thousands of content assets, a global team, freelancers in the mix, and 20+ destinations worth of stories to tell.

The work was high-quality, and the effort was constant. But keeping everything and everyone aligned on timelines, brand voice, and priorities was another story.

“We found that we weren’t always rowing the same way,” Cassandra said. “It was hard to give visibility across all the content verticals — let alone ensure we were aligned on North Star goals.”

The struggle to stay on the same page

Like many marketing teams, Cassandra’s crew had content everywhere: Slack canvases, Google Drive, Docs, and SharePoint, with no centralized content operations platform to bring it all together. This is the same fragmentation problem we break down in the hidden costs of content friction, where scattered tools quietly tax a team’s time.

As a result, the team wasn’t making the most out of their content investment. Visibility suffered, duplication crept in, and priorities blurred.

So when they started looking for a better way to get aligned, they figured they’d begin with something already in their toolkit: Asana.

But that came with its own complications, especially with freelancers. Cassandra’s team relied on a wide network of external contributors, and Asana’s pay-per-user model made collaboration clunky and costly.

“The biggest challenge Asana presented was integrating freelancers. It was complicated and, while we could find workarounds, they were clunky, manual, and expensive.”

What they needed wasn’t another patched-together process.

They needed a real system, the kind of single source of truth that keeps a whole team pointed at the same goals.

A platform that could:

• Integrate a wide network of freelancers
• Deliver an intuitive experience that was useful for the entire team
• Offer visibility across projects, brands, and teams

Content operations platform vs. a project tool like Asana

A project management tool like Asana is built to move tasks forward. A content operations platform is built for the specific shape of content work, where hundreds of assets and a rotating cast of freelancers all need to stay visible in the same place. That difference is what pushed Walks and Devour to switch.

The clearest split was pricing. Asana charges per user, so every freelancer added cost and friction. Relato bills by business need rather than by seat, which meant the team could pull its whole freelance bench into the same workflow without watching a license counter. For a content program that leans on external contributors, that is the difference between collaborating openly and rationing access, a tension we cover in the freelancer to content partner collaboration blueprint.

The second split was visibility. A generic task list tells you what is due. A content operations platform shows owners, deadlines, and status across every brand and channel at once, so a global team can finally row the same way. Getting distributed contributors aligned around one shared view is a problem in itself, and it is the core of aligning distributed content teams.

Why a B2C team took a bet on a B2B tool (and never looked back)

Cassandra followed Relato’s founder, David, on LinkedIn for a while. His posts about content mayhem were intriguing and relatable, but she still wasn’t sold. Relato looked like it was built for B2B teams, and Walks and Devour Tours is B2C.

But the more she read, the more she realized David was describing her team’s exact pain points. Cassandra knew Relato was the solution. Now, she just had to get the rest of the team on board.

“Understandably, there was some hesitation about adding another tool when we already had so many,” Cassandra shared.

But once Cassandra dug into the features, the team started to get excited. There were three factors, in particular, that really won them over:

Cost-effectiveness: Relato doesn’t charge per seat. When the team realized they could incorporate all their freelancers into their content workflows at no additional cost, Relato felt like a no-brainer.

Visibility: Everyone wanted better visibility into what was happening across different areas of content creation. On Relato, it was easy to see what the team was working on.

Collaboration: As a growing platform, Relato was releasing features fast, and Cassandra’s team saw a chance to help shape what came next.

“It felt exciting to be part of something that’s evolving and to know we can give feedback and actually see the platform improve based on our needs,” Cassandra said. “You just don’t get that with bigger tools.”

The team tried the platform for a couple of weeks, and then David hopped on a call to lead their formal onboarding. He sent a custom agenda in advance, adapted it to their questions, and showed up ready to dig in.

“The contrast between our onboarding with Relato and another platform we’d just rolled out was night and day. The session was so energizing, and the whole team walked away excited about the possibilities.”

Using Relato to get 2,000+ assets under control

Today, Relato is the team’s home base for more than 2,000 pieces of content, from blogs to LinkedIn posts to YouTube scripts and more. Everything lives on organized boards, grouped by brand and channel.

Each board tracks owners, deadlines, and status, giving the team a real-time view of what’s happening and where support is needed. This makes it easier to spot overlaps, shift priorities, and make smarter use of their work. It is the practical version of the content operations discipline: one connected system instead of a pile of disconnected tools.

“We can finally see what’s happening across campaigns, spot overlaps, and make smarter use of our content. It’s made alignment and communication way easier.”

They’ve also started testing freelancer access. Thanks to Relato’s no-seat-limit model, they can bring in as many collaborators as they need without extra license fees or complicated workarounds. With flexible permissions, Cassandra’s team controls who sees what. Contributors stay focused on the work that matters without the noise.

“It’s so flexible,” she said. “We’re finalizing our workflows now, and soon, more freelancers will be onboarded. We already know Relato can scale with us.”

A calmer, more connected way to run content ops

That sense of momentum of finally having a system that works changed everything.

Before Relato, content lived in too many places. Tools overlapped, visibility lagged, and keeping the team aligned took more time than doing the actual work.

Now?

“Now that we’ve got Relato, there’s this sense of calm,” Cassandra said. “Our process feels more methodical. Not rigid — just steady. Like we’ve finally tamed the content beast.”

Looking to bring clarity to your content operations? Start your free trial of Relato today.

Frequently asked questions about content operations for content teams

What is a content operations platform?

A content operations platform is the single place a team plans, assigns, reviews, and tracks every content asset, rather than spreading that work across a chat app, a drive, and a project tool. It shows owners, deadlines, and status in one view, so nobody has to ask where a piece stands. Walks and Devour uses Relato this way for more than 2,000 assets across brands and channels.

Why did Walks and Devour move off Asana for content work?

Asana handled tasks, but its per-user pricing made bringing in freelancers clunky and expensive, and the workarounds were manual. Since Walks and Devour relies on a wide network of external contributors, the seat model got in the way. Relato does not charge per seat, so the team could add every freelancer to the workflow at no extra cost.

How do you manage freelancers without paying per seat?

Pick a tool that bills by business need instead of by license, then give each contributor scoped access to only the work that concerns them. Walks and Devour uses Relato’s no-seat-limit model and flexible permissions to bring in as many collaborators as they need while keeping everyone focused on their own tasks.

How do you organize thousands of content assets?

Group assets on boards by brand and channel, and make each board track owner, deadline, and status. That structure gives a real-time view of what is in flight and where support is needed, which is how Walks and Devour brought 2,000+ pieces of content under control and started spotting overlaps before they turned into duplicate work.